How Search Engine Work?

Some Popular Search Engines

• Search engine ranks the resulting documents using an algorithm by assigning the various ranking factor like domain age, quality of content, back links etc.

• Spider/Google boat crawls the web to find the new documents by following hyperlinks from websites already in their database.

• Search engine indexing the content in the documents by adding it to their database and then periodically update the content.

• When a user searches for the keyword, Search engine shows the  resemble result from their own database.

By Matt cutts Head Of Google's Webspam Team)

Searching for "todays seo updation" In Google, then Google shows most relevant search results. Search result includes our blogger details 

seo-in-digitalmarketing.blogspot.com

The process like

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Onpage SEO

Onpage search engine optimization is related to several factors like

• Body Content: Choose unique and high-quality content

• Keyword: Use long tail and location based keywords with 50 to 60 characters length.

• Meta Description: Include keywords in meta description and the length   should be 150 to 160 characters.

• Headers Tag:  Use headers tag in the body content

• Image Optimization: Optimize the image with caption and alt text

• Interlinking the current page with other web pages

 Add Sitemap: Sitemap is a list of pages in the website

Keyword And Meta Description Optimization

Keyword is a search term which helps to find out your product or services. GoogleKeyword Planner, Google trends like online tools will help to get an idea about keywords and current search priority.  Use location based and long tail keyword. The keyword length should be 50 to 60 characters long and related to the current content of web pages.

Meta Description: Use sufficient keywords in meta description and should be 150 to 160 characters long.

Common Mistakes In Onpage

·     Keyword repetition

·     Avoid duplicate title tag

·    Avoid duplicate content

·     URL variant of the same page

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